Our second in-conversation event took place at the AlphaTauri store on Brompton Road for an evening of fashion and Formula 1
The Knightsbridge Edit Live returns
On Tuesday 3 October, the second installation of the Knightsbridge Edit Live returned for a unique in-conversation event. This time taking place at AlphaTauri, the high-tech London flagship of the innovative fashion brand owned by Red Bull. The 3,500sqft Brompton Road store is home to a full-scale Formula 1 car embedded in the wall and London’s largest LED retail screen, which was taken over by a special Knightsbridge Edit video for the evening.
The event saw motoring broadcaster and former Top Gear presenter Jason Barlow in conversation with menswear journalist Peter Howarth. The two discussed all things fashion and Formula 1 – including racing heroes, style icons and the history of drivers exploring entrepreneurial pursuits off the track – followed by a Q&A with the audience. Guests also had the chance to learn more about AlphaTauri and its pioneering technology and fabrics, including the signature coat that folds into a carry bag and the new 3D Knit pieces, which are ingeniously crafted from one piece of fabric to remove any seams and minimise waste.
The event was attended by over 100 fashion and F1 fans, who enjoyed an evening of insightful conversation and a glass of prosecco in one of the city’s most cutting-edge venues. The third Knightsbridge Edit Live event will be taking place soon. Stay tuned and subscribe to our newsletter to be the first in the know.
