Inside Levi’s new London store

More than a century ago, Levi Strauss opened a store in San Francisco full of sturdy, functional wares that would eventually become a symbol of progress, worn by presidents, rebels and rock stars alike. Flash forward to September 2024, and the eponymous brand opened its latest London store in Knightsbridge, bringing Levi’s quintessential American denim to Brompton Road.

Levi’s latest London store is a 3,229 square foot area that reflects its dedication to contemporary silhouettes and modern fits with a striking glass facade, exposed brick walls and a metal staircase. Across two floors, the brand showcases its denim lifestyle collection and trucker jackets designed by in-store tailors at Levi Strauss & Co.

A new ship-to-home service will also be available to local and international customers, allowing purchased items to be delivered straight to your doorstep. This allows you to enjoy a hands-free shopping experience and bypass the need for overstuffed suitcases.

On the opening of the Knightsbridge store, Levi’s managing director for Europe, Lucia Marcuzzo said: ‘Our Knightsbridge store embeds the Levi’s brand at the centre of an iconic London neighbourhood.’

‘As London continues to drive trends, we look forward to welcoming local and international shoppers and showcasing our elevated offering that combines best-in-class retail, exclusive designs and beloved wardrobe staples, which inspire our fans to live in Levi’s every day.’

Levi’s is open 10am-8pm, Monday to Saturday and 12-6pm on Sundays; 61 Brompton Road, SW3 1DP