Whether you’re looking to supplement the missing items you hoped you’d receive over the festive period or are devoted to snapping up classic styles at brilliant discounts, plan your visit properly with our guide to the ultimate winter sales to shop this season
A Knightsbridge guide to winter sales
The winter sales are always an exhilarating experience in Knightsbridge. Once a Boxing Day-only affair, queues outside Harrods have been known to snake around the block in the hope of scoring the best deals on luxury items. Knightsbridge is still a must-visit destination for discounted price tags, although note that the winter sales now start on a variety of dates.
Alo Yoga
Planning on moving more in 2025? Alo’s flattering silhouettes will help you ace your exercise goals. You may have spotted the brand on Kendall and Kylie Jenner… It’s as perfect for the yoga studio as it is for getting green juice afterwards. We love the fabrics – just the right amount of stretch mixed with a super-soft feel.
The brand currently has up to 40% off women’s and men’s activewear.
Alo Yoga, 7/8 High-Waist Airlift Leggings, was £118, now £94; 75 Brompton Road, SW3 1DB
LK Bennett
Accessories are the fashion pack’s secret weapon to upgrading a simple outfit into something street-style worthy. Even the most basic white T-shirt and jeans can be transformed with a thoughtful choice of shoe, belt, bag, scarf and jewellery… and nothing beats the rush of finding the perfect finishing touch. LK Bennett has been creating the most special accessories (as well as beautiful ready-to-wear) since 1990 and whether you’re looking for chic flats, decadent heels, sharp boots or bejewelled sandals, the discount will make a visit worth your while.
LK Bennett’s Boxing Day Sale begins on 23 December with tempting sale items you can snap up to celebrate the Christmas period. All sale items can be picked up for half price of less with sale dresses under £200 and sale shoes under £125.
LK Bennett Aster Navy Stiletto Ankle Boot, was £399, now £279; 39-41 Brompton Road, SW3 1DE
Harrods
It’s the department store that does it all. Nothing quite beats the buzz of getting lost within Harrods’ seemingly endless warrens of floors, in-store boutiques, escalators, eateries and treatment rooms. Thinking out of season to find pieces that might suit your summer social diary or holidays, is a clever way to find the best deals – and ensure you don’t have any last-minute outfit panic! Once you’ve shopped till you’ve dropped, stop off in one of Harrods’ plethora of cafés and restaurants to refuel. The newly revamped Georgian restaurant will serve a resplendent afternoon tea to help you continue your retail quest.
Enjoy up to 50% off women’s clothing in the Harrods Sale, including designer brands such as Jimmy Choo and Valentino Garavani. There’s also 30% off men’s clothing and 20% selected women’s shoes meaning big savings can be found across a wide selection of your favourite brands.
Harrods, Mesh Embellished Blouse, Valentino Garavani, was £6,400, now £3,840; 87-135 Brompton Road SW1X 7XL
Reiss
However much you might be tempted by sale stickers, this is not the time to experiment with a new look. If you wouldn’t buy it at full price, it’s not a bargain, so put it back on the rail. Always stick to shopping for pieces that suit your own personal style – and lifestyle – whatever the time of year and discounts available. Reiss is the high street’s go-to for sleek suiting that will excel in smart environments, and the brilliant tailoring comes in seriously luxurious fabrics that will last for years to come.
While the start date of its sale has not yet been confirmed, each year loyal customers can pick up some real steals, with previous years offering over 60% off selected items.
Reiss Belle wool and cotton-blend tweed suit jacket, £298; Unit 1, 163-169 Brompton Road, SW3 1PY
Harvey Nichols
For a super-sized boutique experience, Harvey Nichols’ seven floors of luxury womenswear, menswear, kids, home, beauty and food is a winter wonderland for bargain hunters. You can find wardrobe essentials with a timeless feel, hot-off-the-runway trend-led updates and forever-buys that will suit any outfit. We recommend visiting the bag department first for in-demand accessories with enticing discounts.
Whether you’re after womenswear or menswear, Harvey Nichols’ sale is now on with up to 60% off designer pieces.
Harvey Nichols, St Marc mini denim top handle bag, Marc Jacobs, was £425, now £212.50;109-125 Knightsbridge, SW1X 7RJ
Words: Alexandra Fullerton