Explore every curve and corner of the brand’s new concept store – its largest in the UK

  London fashionistas, rejoice. Jacquemus has unveiled an immersive shop-in-shop concept at Harvey Nichols’ Knightsbridge flagship and – unlike some of the buzzy French brand’s previous pop-ups – it’s here to stay. If jealousy struck as you scrolled social media and spotted people taking popcorn from the in-store machine (and gorgeous photographs) at Jacquemus’ boutique on Avenue Montaigne in Paris, then you’ll be pleased to know that this new space is the label’s largest in the UK.   Designed by founder Simon Porte Jacquemus and the revered international architecture firm AMO in an ongoing collaboration, the avant-garde spot pushes the boundaries of working with one material and draws inspiration from the brand’s roots in the south of France to capture the poetic atmosphere of Provence. You’ll find an unrivalled edit of womenswear, menswear and accessories, which will be music to the ears of the adoring Le Chiquito bag fans.   ‘Fashion at Harvey Nichols is about supporting and developing the future of fashion and luxury. Simon’s innate storytelling ability and his dedication to defining the future of design is key to this evolution,’ adds Harvey Nichols’ fashion director, Laura Larbalestier.   The collection is now available on the first floor of Harvey Nichols, 109-125 Knightsbridge, SW1X 7RJ; jacquemus.com